Sadhguru, founder of Isha Foundation, known as much for his sartorial sense as his profound wisdom, joined the world’s leading designers in a global effort to Save the Weaves at Fashion for Peace in New York City on 13 February 2019. The initiative which debuted at the New York Fashion Week is an effort to promote conscious clothing and support traditional artisans whose handmade weaves are struggling to compete with machine-made synthetic fabric.
At Spring Studio, Gallery 1, designers including Sabyasachi Mukherjee, Mara Hoffman, Norma Kamali and Mimi Prober created and presented on ramp 50 curated textiles from India provided by Sadhguru and Isha Foundation. The event not only showcased the rich tapestry of Indian weaves on the global stage but also served as a market appeal for handmade indigenous weaves which have a subtle but significant impact on the wearer’s body.
Sadhguru said: “What touches your body has various kinds of impacts on the system. I want you to try this – just for one week, wear only organic clothing. Right from your undergarments, everything should just be cotton, silk, or wool – no synthetic stuff or leather. After one week, change everything into synthetic. You will see a significant difference in the way the body feels, in the level of comfort and ease of your body.”
Produced by People’s Revolution, a fashion and lifestyle PR agency and students of High School of Art and Design, New York City, Fashion for Peace is the first of its kind initiative which will travel to global fashion ramps (including India) in a bid to create a global shift in clothing choice so that consumers will convert at least 50 per cent of their wardrobe to natural fiber clothing. This can help promote and preserve the 120-odd traditional weaves of India and will also mainstream the cause of indigenous weaves in all cultures, helping the artists practice their art in remuneratively sustainable ways.
Ranked among the 50 most influential people in India, Sadhguru is a yogi, mystic, visionary and a New York Times bestselling author. Three decades ago, Sadhguru founded Isha Foundation, a non-profit human-service organization dedicated to cultivating human potential. Isha Foundation is operated by over nine million volunteers from more than 250 city-based centers spread worldwide. The Foundation is headquartered at Isha Yoga Center, set at the base of the Velliangiri Mountains in southern India, and at the Isha Institute of Inner Sciences on the spectacular Cumberland Plateau in middle Tennessee, USA.