Indian education technology firm BYJU'S was named a sponsor of the 2022 football World Cup in Qatar, arguably world sports' biggest and most prestigious event. 

The Bengaluru-based firm, which offers online education catering to all age groups, also sponsors the Indian cricket team and said the deal was its first major move into soccer.

Financial details of the agreement were not announced, Economic Times said. This is the first time perhaps that an Indian company has been involved in the sponsorship of a global non-cricket sporting event. In fact, the Indian football team is ranked a lowly 104 in FIFA world rankings. 

"It is a matter of pride for us to represent India on such a prestigious global stage and champion the integration of education and sport," said BYJU'S founder and CEO Byju Raveendran in a statement.

Kay Madati, chief commercial officer of world soccer's governing body FIFA, said: "We are delighted to be partnered with a company like BYJU'S, which is also engaging communities and empowering young people wherever they may be in the world."

The deal comes after FIFA said on Tuesday it had entered into a sponsorship agreement with Singapore-based Crypto.com for the World Cup, which will be held from Nov. 21 to Dec. 18.

(SAM)