Why Advertise with SAM?
Advertising on SAM is not about mass reach—it is about targeted influence.
Key Value Propositions
- Access to decision-makers and opinion-shapers
- Strong alignment with policy, strategic, and institutional brands
- High trust and editorial credibility
- Long shelf-life of content (articles are read and cited over time)
SAM is ideal for organisations that want to:
- Shape narratives
- Build thought leadership
- Reach elite and professional audiences
Advertising & Partnership Formats
A. Display Advertising
- Homepage banner ads
- Article-page sidebar banners
- Category-page placements
Best suited for brand visibility and awareness among elite readers.
Sponsored Analysis (Clearly Labelled)
Sponsored but editorially vetted analytical articles on themes such as:
- Energy security
- Trade and supply chains
- Defence modernisation
- Climate and sustainability
- Digital public infrastructure
(All sponsored content is clearly disclosed to maintain transparency and trust)
Thematic Series Sponsorship
Brand sponsorship of curated editorial series, such as:
- India–China Relations
- Indo-Pacific Security
- Global Trade & Tariffs
- Energy & Climate Diplomacy
Sponsors receive:
- Brand association with the theme
- Visibility across all articles in the series
Newsletter Sponsorship
- Sponsored header or footer in SAM's fortnightly newsletters
- High engagement among regular readers
- Premium placement for institutional advertisers
Ad Categories Best Suited to SAM
High-Fit Categories
- Universities and policy schools (IR, security, economics)
- Executive education and fellowship programmes
- Consulting firms (strategy, risk, geopolitics)
- Energy companies (oil, gas, renewables)
- Defence, aerospace, and security firms (carefully vetted)
- Logistics, shipping, and supply-chain companies
- International conferences and policy forums
- Publishing houses (academic and policy books)
Moderate-Fit Categories
- Financial services (institutional-facing)
- ESG and sustainability advisory firms
- Data analytics and geopolitical risk platforms
7. Contact & Partnerships
For advertising, sponsorships, and further correspondence
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