Indian yoga guru Baba Ramdev's Rs 10,000-crore FMCG is making its foray into media and two channels are to be launched Friday in the presence of Nepal Prime Minister Sher Bahadur Deuba and Indian Transport and Highways Minister Nitin Gadkari in Kathmandu. 

In addition to The two channels, Astha Nepal and Patanjali Nepal, the two dignitaries will also launch the Patanjali Yog Ashram in tKathmandu.

The company will also launch its Swadeshi Samriddhi card in Nepal at the event. The card, much like a loyalty card, gives benefits and discounts to customers buying products from its exclusive stores. Patanjali chairman Acharya Balkrishna will also be present at the functions.

“Gadkari ji is the growth and development icon of India. That is why he is there for the function. Also in the infrastructure space, India could back Nepal as an elder brother,” said S K Tijarawala, Patanjali spokesman, who gave details of the event to mediapersons. 

Patanjali has a strong presence in Nepal. Following the devastating earthquake in Nepal in 2015, Patanjali organised large-scale relief work. As per one account, Patanjali donated medicines worth Rs 1 crore and other relief material worth Rs 5 crore. Around 30,000 of its volunteers reportedly organised 30-odd relief camps in all the affected areas in Nepal, UNI news agency said. (SAM)