Launching one’s own beauty products have become the latest trend for Pakistani celebrities. Jumping on the bandwagon is Pakistan’s beloved cricket hero Shahid Afridi, who recently launched his own skincare line.

He unveiled his brand titled Hope Care, with his skincare collection for both men and women named ‘Ooh Lala.’

 “Ooh Lala offers premium quality personal care products for both men and women so they feel confident and shine like a star,” he tweeted, alongside a promotional video, in which the former Pakistan cricket team captain can be seen endorsing his products by applying them on himself.

“I have always believed that whatever I am today is because of my parent's prayers and the love of my fans. My fans bring a meaning to my life.”

“On this Pakistan Day, I am bringing 'Ooh Lala' from the world of @Hopecare10,” he further added. Pakistan Day is celebrated on March 23.

Besides the beauty brand, Lala has also launched his own clothing line, titled ‘Hope Not Out,’ according to The Express Tribune.

A few of the items from the rack include everyday essentials such as denim, basic tees, sweatshirts, and polo shirts. The brand’s motto is to deliver premium quality clothing items in Pakistan while “giving back to the community” and “utilising the public platform” to help people grow.

Afridi is among the many prominent Pakistani celebrities like actress and YouTuber Ayesha Omar, actor and model Aijaz Aslam, cricketer Shoaib Malik, who is married to Indian tennis star Sania Mirza, and television host and news anchor Waseem Badami, who have launched their respective skincare lines in recent times.