Companies that align what they earn with what they stand for can transform industries, drive innovation, and actually leave things better than they found them. They build trust that lasts. They attract talent that stays. They create customers who come back. The future belongs to businesses that figure out how to balance purpose and profit. Indian founders face a choice: build like Tata, with purpose woven into the foundation, or chase short-term efficiency like IndiGo and Micromax until the wheels come off.
