Prime Minister Narendra Modi has said global demand for ayurvedic products was steadily rising. He made the remark while addressing the fourth Global Ayurveda Festival.

Modi noted the growing global interest in Ayurveda. He said, “Ayurveda could rightly be described as a holistic human science. From the plants to your plate, from matters of physical strength to mental well-being, the impact and influence of Ayurveda and traditional medicine is immense.”

In the context of COVID-19 pandemic, Modi said that the demand for ayurvedic products was steadily rising.

“The current situation presents a right time for Ayurveda and traditional medicines to become even more popular globally. There is growing interest towards them. The world is seeing how modern and traditional medicines both are important to further wellness. People are realising the benefits of Ayurveda and its role in boosting immunity,” said Modi.

Talking about the potential for wellness tourism in India, he called upon the audience to tap into the timeless culture of India to de-stress and healing.

“Whether you want to treat your body, or a retreat for your mind, come to India,” Modi said.

Modi called upon the academicians to deepen research on Ayurveda and traditional forms of medicine.

(IBNS)