Prime Minister Narendra Modi on Saturday gave a call for start-ups be set up in all sectors for building future Indian multinationals which, he said, would give 'Brand India' a new global identity in the times to come.

Speaking after laying the foundation stone of IIM-Sambalpur's permanent campus in Odisha through videoconference, Modi said: "This is a perfect time. Today's start-ups are tomorrow's multinationals. These start-ups are emerging in Tier 2 and 3 cities. These start-ups will play a big role in establishing multinationals."

Modi said that the scope for start-ups is expanding. "You have to prepare yourself for new possibilities. Our youths are responsible for giving 'Brand India' a new global identity."

Modi said that the permanent campus of the Indian Institute of Management-Sambalpur will not only showcase the culture and resources of Odisha but will also give Odisha a global recognition in the field of management.

He said that the country recently witnessed the trend of Indian MNCs as opposed to earlier trend of multinationals coming to India from outside.

Noting that India has seen more unicorns in recent troubled times, Modi said that rapid reforms are taking place in the agriculture sector.

In such a scenario, Modi said, students should align their career plans with national aspirations.

"In this new decade, it is your responsibility to give Brand India a global recognition," the Prime Minister said.

Modi asked Indians students to work on local products holding great potential, such as handicraft, textiles and tribal art.

He also asked them to work on better management of abundant minerals and other resources in the area, as all this will contribute to the Atmanirbhar Bharat (Self-Reliant India) campaign.

"IIM students will need to find innovative solutions for making local global as they can work as a bridge between Atmanirbhar Bharat Mission, local products and international collaboration. You have to show your management skills in tune with the mantra of innovation, integrity and inclusiveness."

Modi talked about the new management challenges in the light of new technologies like additive printing, changing production techniques, logistics, and supply chain management.

"These technologies coupled with digital connectivity, and work from anywhere concept have turned the world into a global village. India has undertaken rapid reforms in recent months and tried not only to keep pace with the changes but also tried to anticipate and surpass them," he added.

"Management is not just handling big companies but also taking care of lives," Modi said.

(IANS)