CNBC, the world’s leading channel for consumer and business news, extended their support to Sri Lanka Tourism by providing USD 100,000 worth of advertising on CNBC, gratis Sri Lanka Tourism announced.

The complimentary advertising opportunity was offered to promote and uplift the Sri Lankan tourism economy impacted by the COVID-19 pandemic. The tourism promotional campaign will be aired for 3 months, commencing mid-September on CNBC in Asia, Middle East and Europe.

The Letter of Transparency about the arrangement was presented by Chandima Udabage, Chairman of Lanka Media Services Pvt. Ltd., the representative office for CNBC in Sri Lanka to Kimarli Fernando, Chairperson of Sri Lanka Tourism and Madubani Perera, Acting Managing Director for Sri Lanka Tourism Promotion Bureau. Lanka Media Services performed formalities on behalf of Emma Sirca, Vice President of CNBC Asia Pacific on 2nd September 2020.

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