Based on primary survey of 500+ respondents and 10+ in-depth interviews | IIFT Team Kairos Case Study

How Korean Noodle Brands Captured the Indian Market

The Korean noodle story is not really about noodles. It is about what happens when cultural influence travels faster than commercial infrastructure and faster than regulatory awareness. India's Gen Z - and possibly that of other South Asian countries - did not wait for brands to tell them what to eat. They watched K-dramas, did spice challenges, and built market demand that brands, regulators, and consumer education campaigns have simply not kept up with.

Sufi, Spirit and Resistance: A Layered Work Grounded in South Asian Storytelling Traditions

The Sufi Storyteller speaks to a wider South Asian moment, where Sufi traditions are increasingly invoked as counterpoints to narrowing religious and cultural orthodoxies. By foregrounding storytelling as both a spiritual and political act, Mansab gestures toward the enduring power of narrative to sustain pluralism, recover marginalized voices, and imagine more expansive forms of belonging.

From Death to Immortality: The Mahabharata is Worth Reading - And Questioning

A young woman reading Draupadi's story today and feeling angry about it is not being irreverent. She is doing exactly what you are supposed to do with a text this old and this serious, which is to feel it in your own body and think hard about what it means for where you actually are. We do not honour the Mahabharata by protecting it from that. We honour it by continuing to argue with it

AI and Children: Proper Teaching of AI in Schools a Must to Fire Creativity

Recent evidence also suggests that AI chatbots are being used by teens to plan violence and other harmful activities. Like all technologies, AI is a double-edged sword. It can either be used for very creative work or destructive activities. Thus, there is a tremendous responsibility for teachers to teach the children and youngsters about the positive aspects of AI.

More on Medley

How a Bangladeshi woman scripted a success story in vermi venture

In 2016, she started small—out of the same premises she lives with her family—more of an experiment than a business

Indian all-women crew run goods train

Shattering yet another glass ceiling, an Indian all-women crew piloted a goods train from Vasai Road in Maharashtra's Palghar to Gujarat's Vadodara on Tuesday, a railway official said on Wednesday

India's meat market swells on online platforms

The ongoing pandemic has resulted in a significant increase in raw meat and fish orders online and key delivery players like FreshToHome, Licious, Zappfresh and BigBasket have seen three times growth in meat orders since the outbreak of the pandemic in India

Proud father-daughter moment: Police inspector dad salutes officer daughter

It was a moment of pride for an Andhra Pradesh Police inspector when he saluted his daughter, who is the Deputy Superintendent of Police (DSP) in southern India

Milkman's daughter set to become a judge in India

In a remarkable story of grit and determination, a girl who studied under a cowshed all her life, emerged as a topper in BA, LLB and LLM and she will soon become a judge in India as she cracked the Rajasthan Judicial Service Examination

Indian films to be released in Bangladeshi movie theatres

Several associations were against the idea of releasing Indian films in Bangladesh, until the pandemic brought about survival challenges for the film industry

Pakistani girl wins global memory competition

A young girl from Pakistan has won the 29th World Memory Championships global finals, beating more than 300 competitors from all over the world

Sri Lanka's cinema theatres to get grace period for settling bills

Sri Lanka's Minister of Power and Energy – Dullas Alahapperuma has agreed to grant a one year grace period for cinema theater owners to settle due electricity bills, Sri Lanka National Film Corporation announced on Friday (Jan. 01)

Of Pakistan’s continued obsession with good, bad and ugly of Bollywood

The welcome news of ancestral homes in Peshawar belonging to Bollywood legends Dilip Kumar and Raj Kapoor being restored to eventually become tourist attractions in Pakistan seems to have helped in the yearend realisation of the common cultural heritage of both countries, despite their perennial political antagonisms and military rivalies

Afghan minaret listed as ICESCO heritage site

Minaret of Jam, located in western Ghor province, becomes the first site inside Afghanistan to be listed among the Islamic World Education, Scientific and Cultural Organisation (ICESCO) heritage sites, TOLOnews reported

Cricketer Rashid Khan brings joy on Afghan faces

Afghan cricketer Rashid Khan brought rare joy to the faces of not only Afghan cricket fans but for the entire nation caught in a vortex of war and violence

Kathmandu’s umbrella street brings cheers and jeers

While the streets of Kathmandu reverberate with slogans against Nepal PM Oli government’s decision to dissolve the House of Representatives, a road section in the heart of the city echoes with laughter and chatter

Three daughters of a farmer script history, get Ph.D. together in Rajasthan village

Born to a farmer who tilled the land at night and worked at his shoe shop in the day, three sisters from a Rajasthan village scripted history as they were awarded Ph.D. degrees together from a university situated in Jhunjhunu district in India's desert state

This dog lover uses discarded TV sets to house strays

Discarded domestic items need not always be thrown away; these can also be utilized to build animal shelter homes

Bangladesh’s Osama listed as Asia's Top Outstanding Youth Marketer 2020

Youth Opportunities co-founder Osama Bin Noor has been recognized as one of Asia's Top Outstanding Youth Marketer of the Year 2020