Business initiatives by Flipkart Wholesale, the digital B2B marketplace of India’s home-grown Flipkart Group, has yielded significant results, according to the company.

The company has been structuring its initiatives to enhance the in-app experience of kirana stores (neighbourhood convenience stores) on the back of increased e-commerce adoption.

Flipkart Wholesale, together with Best Price cash-and-carry business, serves over 1.5 million members across the country, which include kiranas, HoReCa (hotels, restaurants and cafeterias) and O&I (offices and institutions), according to the company.

Best Price cash-and-carry business has seen a three-fold increase in e-commerce adoption among kiranas in tier 2 and tier 3 cities from January 2021 to June 2021.

According to a company release, interesting trends have emerged from Best Price where one in every three customers is now transacting online through the Best Price app and website.

Dairy and fresh produce categories at Best Price have seen a two-fold spike in the number of members from January 2021 to June 2021, leading to a boost in farmer livelihoods.

The membership base for stationery items and electronic appliances categories has also doubled in this period as most of the population continues to work from home.

Adarsh Menon, Senior Vice President and Head - Flipkart Wholesale, said, “Flipkart Wholesale is built on the core value proposition of bringing prosperity to Indian kiranas by making their business easier using technology. All our efforts are aimed at helping small businesses which have emerged as self-starters in adopting e-commerce to make purchases.”

The Flipkart Group is one of India's leading digital commerce entities and includes group companies Flipkart, Myntra, and Flipkart Wholesale.(SAM)