Based on primary survey of 500+ respondents and 10+ in-depth interviews | IIFT Team Kairos Case Study

How Korean Noodle Brands Captured the Indian Market

The Korean noodle story is not really about noodles. It is about what happens when cultural influence travels faster than commercial infrastructure and faster than regulatory awareness. India's Gen Z - and possibly that of other South Asian countries - did not wait for brands to tell them what to eat. They watched K-dramas, did spice challenges, and built market demand that brands, regulators, and consumer education campaigns have simply not kept up with.

Sufi, Spirit and Resistance: A Layered Work Grounded in South Asian Storytelling Traditions

The Sufi Storyteller speaks to a wider South Asian moment, where Sufi traditions are increasingly invoked as counterpoints to narrowing religious and cultural orthodoxies. By foregrounding storytelling as both a spiritual and political act, Mansab gestures toward the enduring power of narrative to sustain pluralism, recover marginalized voices, and imagine more expansive forms of belonging.

From Death to Immortality: The Mahabharata is Worth Reading - And Questioning

A young woman reading Draupadi's story today and feeling angry about it is not being irreverent. She is doing exactly what you are supposed to do with a text this old and this serious, which is to feel it in your own body and think hard about what it means for where you actually are. We do not honour the Mahabharata by protecting it from that. We honour it by continuing to argue with it

AI and Children: Proper Teaching of AI in Schools a Must to Fire Creativity

Recent evidence also suggests that AI chatbots are being used by teens to plan violence and other harmful activities. Like all technologies, AI is a double-edged sword. It can either be used for very creative work or destructive activities. Thus, there is a tremendous responsibility for teachers to teach the children and youngsters about the positive aspects of AI.

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