India’s youth are growing up in an ecosystem defined by continuous stimulation and accelerated consumption of information. Attention is fragmented, patience for complexity is declining, and long-form engagement—essential for policy, administration, and strategic thinking—is increasingly marginal. This is not a cultural lament. It is a…

India must now transition from conventional soft-power thinking to visibility governance—the systematic management of how the country appears, circulates, and is emotionally interpreted across global platforms. Failure to do so will leave India’s global image increasingly shaped by commercial incentives outside Indian control.