Based on primary survey of 500+ respondents and 10+ in-depth interviews | IIFT Team Kairos Case Study

How Korean Noodle Brands Captured the Indian Market

The Korean noodle story is not really about noodles. It is about what happens when cultural influence travels faster than commercial infrastructure and faster than regulatory awareness. India's Gen Z - and possibly that of other South Asian countries - did not wait for brands to tell them what to eat. They watched K-dramas, did spice challenges, and built market demand that brands, regulators, and consumer education campaigns have simply not kept up with.

Sufi, Spirit and Resistance: A Layered Work Grounded in South Asian Storytelling Traditions

The Sufi Storyteller speaks to a wider South Asian moment, where Sufi traditions are increasingly invoked as counterpoints to narrowing religious and cultural orthodoxies. By foregrounding storytelling as both a spiritual and political act, Mansab gestures toward the enduring power of narrative to sustain pluralism, recover marginalized voices, and imagine more expansive forms of belonging.

From Death to Immortality: The Mahabharata is Worth Reading - And Questioning

A young woman reading Draupadi's story today and feeling angry about it is not being irreverent. She is doing exactly what you are supposed to do with a text this old and this serious, which is to feel it in your own body and think hard about what it means for where you actually are. We do not honour the Mahabharata by protecting it from that. We honour it by continuing to argue with it

AI and Children: Proper Teaching of AI in Schools a Must to Fire Creativity

Recent evidence also suggests that AI chatbots are being used by teens to plan violence and other harmful activities. Like all technologies, AI is a double-edged sword. It can either be used for very creative work or destructive activities. Thus, there is a tremendous responsibility for teachers to teach the children and youngsters about the positive aspects of AI.

More on Medley

India should recognize Allama Mashriqi for his contribution to mathematics

As India celebrates Mathematics Day, it is crucial to recognize figures like Allama Mashriqi, whose contributions to mathematics and society continue to resonate. While Ramanujan’s genius is rightly celebrated, the exclusion of Mashriqi—a Muslim mathematician of extraordinary talent—is both unjustified and a missed opportunity for inclusivity.  

Tsunami 2004: A survivor's tale of grit, determination and resilience

Discussions with various senior Pakistani diplomats in Colombo as well as Sri Lankan diplomats in Pakistan led to my first visit to Pakistan in September 2023 to participate in the people-centered initiative ‘Enduring Friendship’ events in Karachi, Islamabad and Lahore to commemorate the 75th anniversary of Sri Lanka-Pakistan diplomatic relations.

Shyam Benegal: A maker of pathbreaking movies

Benegal came across as a man of refined sensibilities and great empathy for the human condition, which clearly reflected in his cinema.

From Pakistan to China for a network of English language teachers - in Beijing

Singaporean, Chinese, Indian, Pakistani, Arabic – in fact all varieties of English are acceptable as part of ‘World Englishes’ as long as they serve the communicative purpose of language.

Overcoming the fear of pain and death

Fear of death has also been drastically reduced in people who have experienced near death experience (NDE). NDE seems to happen when a person is declared clinically dead but after some time returns to life. Quite a number of people during the NDE episode have also reported that their whole life flashes by and almost all their past actions become visible.  

Sufism's ethos can be instrumental in healing societal rifts, fostering a culture of coexistence

Sufism’s relationship with other religions is characterized by respect and recognition of shared values. Sufi leaders often participate in interfaith initiatives, promoting cooperation and understanding. This engagement not only builds bridges between communities but also fosters a sense of secularism, where religious authority does not dominate public life.

When festivals become tools of hatred not harmony

What needs to be understood for prevention is that most of the time these processions, which are well armed, deliberately decide to pass through Muslim majority areas, with loud music and provocative and abusive slogans. It has become a pattern that someone will climb over the mosque and replace the green flag with saffron flag and the crowds down below dance and give a big applause.

'Blasphemy' fears threaten centuries-old interfaith harmony in historic Pakistan district on India border

"Hindus and Muslims are one Sindhi nation. No extremist can divide us. We Hindus do not show disrespect towards the Kaaba," said Hindu teacher Khushal Premee. “We do not even sleep with our feet pointed in that direction,” he said, listing other ways in which his community shows respect to their Muslim neighbours in Umerkot

Ratan Tata: Business with a gentlemanly grace

Minus any of the JRD charisma, and in fact distinctly uncharismatic as he was, Ratan Tata still stood out as a gentlemanly leader who kept a sense of grace and an understated manner in a business world that has gotten all too loud and flamboyant

Ratan Tata: A business legend who set an example in humility and altruism

To my mind Ratan Tata’s greatest gift to the group was that he consolidated all the Tata companies under one umbrella with tighter control and mandated them to do more social work.

Two Indian Navy women on an epic voyage, set to challenge the high seas

Navika Sagar Parikrama II will cover more than 21,600 nautical miles (approx 40,000 km) in five legs with stop overs at four ports for replenishment and maintenance as required. The broad contour of voyage will be (a) Goa to Fremantle, Australia, (b) Fremantle to Lyttleton, New Zealand, (c) Lyttleton to Port Stanley, Falkland, (d) Port Stanley to Cape Town, S Africa and (e) Cape Town to Goa.

Hilsa diplomacy and the prized fish that animates a Bengali conversation

How Bangladesh has used the weakness of Indian Bengalis for the 'Padma ilish' to pursue its hilsa diplomacy with India was seen as far back in September 1996 when I K Gujral, then external affairs minister in the government of Prime Minister H D Deve Gowda, visited Dhaka to tie up the loose ends in the Ganga Water Treaty that the two countries were negotiating.

India's DRDO working on multiple cutting-edge military technology areas, says its chairman

‘DRDO is looking to restructure itself to better leverage this ecosystem for national good. In doing so, DRDO is aiming to be leaner, faster and more impactful’

So near yet so far: An aborted rendezvous of Indian, Pakistani peace activists at Wagah

What is so threatening about letting a few hundred peace activists in a combined population of over a billion meet for a few moments at a heavily guarded border?

A new paradigm of development: Technology guided by spirituality can lead to sustainability and happiness

With the wisdom gained through spirituality, we will use technology judiciously to use nature’s resources wisely and live sustainably. Living sustainably and in tune with nature will give us peace and happiness. This in a nutshell can be the new paradigm of development for the world.