In yet another recognition of India’s commitment to protect and conserve its coastal and marine ecosystems through holistic management of the resources the globally recognized and the coveted global eco-label Blue Flag has accorded the Blue Flag certification for two new beaches this year –Kovalam in Kerala and Eden in Puducherry beaches, both in southern India.

Foundation for Environment Education in Denmark (FEE), which accords the Blue Flag certification, has also given re-certification for eight nominated beaches Shivrajpur-Gujarat, Ghoghla-Diu, Kasarkod and Padubidri-Karnataka, Kappad-Kerala, Rushikonda- Andhra Pradesh, Golden-Odisha and Radhanagar- Andaman and Nicobar, which were awarded the Blue Flag certificate last year.

India's Ministry of Environment, Forest and Climate Change, in its pursuit of sustainable development of the coastal regions of India, embarked upon a highly acclaimed flagship program Beach Environment & Aesthetics Management Services (BEAMS). 

In its to-do agenda were - sand dune restoration and nourishment of 95,000 sqm with native plantation; reduction in marine litter by 85 % and 78% in marine plastic in last three years; scientific & responsible disposal of 750 tonnes of marine litter; improvement in cleanliness level from “C” (poor) to “A++(outstanding) through scientific measurement system; saving of 1100 ML/year of municipal water through recycling 3 years’ database on regular testing of bathing water quality (physical, chemical and biological contamination) and health risk monitoring. 

It also includes educating beachgoers in responsible behaviour on the beaches and making them aware of sustainable development concepts. 

The ministry said it is further committed to develop and deliver 100 more beaches under its ICZM initiative in the ensuing five years.

The objective of the BEAMS program, said officials, is to abate pollution in coastal waters, promote sustainable development of beach facilities, protect and conserve coastal ecosystems and natural resources, and challenge local authorities and stakeholders to strive and maintain high standards of cleanliness, hygiene and safety for beachgoers in accordance with coastal environment & regulations.